With a commitment to ethical business practices and a dedication to long-lasting designs, Eileen Fisher brings us pieces we feel good buying and look good wearing. EILEEN FISHER: Repositioning the Brand (2012) Harvard Business School Case (Keinan, Avery, Wilson, and Norton) Well-established fashion brand Eileen Fisher has traditionally appealed to older women. The company also supports human rights and offers grant programs for women and girls.

Among the celebrities whoвЂ™ve been seen wearing the label include Jennifer Lopez, Miranda Kerr, and Jennifer Aniston.ДЄs a company who takes pride in creating socially conscious fashion, Eileen FisherвЂ™s mission is to bring positive environmental changes using eco-friendly materials, decreasing its carbon footprint, and reducing water usage. Eileen Fisher also caters to petite and plus-size women and along with clothing, the collection is extended to footwear and accessories. ItвЂ™s been designed as a dress, pockets have been added, and small touches of embellishments have been introduced. Signature cuts include its bestselling box-top, a square-shaped silhouette thatвЂ™s been updated through the seasons with new colorways and of-the-moment details. But, repositioning the brand has turned out to be more difficult than anticipated. Yet, to drive increase, the management team of Eileen Fisher has restored its Autumn product line to offer trendy styles to appeal to younger girls and needs to target a younger demographic. Every single item makes up the foundation of a capsule wardrobe and is built with style and comfort in mind. Well-recognized trend brand Eileen Fisher has pleaded to old women. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Collaboration, Competition, Corporate communications, Social enterprise, Social platforms, Social responsibility, Strategy execution. In earth tones and classic cuts, they are great layering pieces. The EILEEN FISHER: Repositioning the Brand (referred as Eileen Fisher's from here on) case study provides evaluation & decision scenario in field of Sales & Marketing. Made in premium fabrics, the pieces are meant to be worn for years, allowing women to easily get dressed with effortless style.

Concentrating on versatility, a neutral palette makes up the majority of every collection, but with each season, youвЂ™ll find a few pieces in modern patterns and subtle accents. Among the wide assortment, find classic everyday pieces from basic cotton tees to cozy knit sweaters and luxurious wool coats. Simple shapes, beautiful color, and great fabrics, since 1984, Eileen Fisher has been creating sophisticated designs in timeless silhouettes with a big focus on quality materials and craftsmanship.

Eileen fisher repositioning the brand